The Hustle Alignment Collection
Find alignment in your FitBiz from a place of intention + creative rather than
FitBiz coaching from a FitBiz pro(fessional)
You know you have so much more to offer than the #fitfam crew on Instagram.
You didn’t choose the Fitness industry to hustle for the muscle or capitalize off of people’s insecurities.
And you’re certainly not interested in starting your own biz because you hate hard work.
You’re here because you want to build a FitBiz brand that focuses on SOUL LEVEL SUPPORT, not the surface level BS the industry has become saturated with.
You’re here because you KNOW that you have to power to guide your people to step into their own type of strength rather than conform to the constructs they’ve made out to believe they have to mold to.
You're here because you're ready to invest in yourself, shake shit up, and make your ideas into tangible creations.
Sup? I'm Vanessa and I'm a corporate world drop out.
More importantly, I'm FitBiz coach for women who are trying to align their brand, structure their schedules, and create an intentional fitness business in a world full of #fitspos and belfies (butt selfies, duh).
So WTF do I know?
5 years ago I created my FitBiz with zero idea of what I was doing. I ran my savings down to pennies, I took up side jobs that cost me more money in parking tickets than what I was getting paid, and I burnt out more times than I could count.
Those 5 years weren't a complete wash, though. During them, I learned how to navigate a split schedule, relight a flame for fitness that was almost ashes, strategized on social media, cultivated (and still am) a community of strong ass women to surround myself with, guided other FitBiz babes through their own journeys, and intend to do the same for you.
Let's align your hustle and create accountability in your schedule so you can bring your FitBiz to life.
I won’t sling a 6 figure promise your way or tell you it’s only going to take a few simple steps to start your biz.
I’m not going to tell you to go ‘like for like’ and tag every person you know on social media to get people to buy from you.
And I refuse to wear a suit (if you get this reference, you are automatically one of my peeps).
Instead, I’ll support you to lean into your intuition, provide you with authentic actionables to take in order get you from where you are to where you want to be, and give you guidance when you become overwhelmed (because hello, you’re a human, this happens).
I’m not into surface-level support or a plug and chug style of coaching, it's not my jam. Instead, I’ll guide you to create a FitBiz + brand with an intention behind every aspect of it through a coaching style that involves a mix of educated examples, mindful creation, and a dash of introspective challenges thrown at your every once and awhile.
With intuitive decision making, a gut check here and there, and a little bit of devil’s advocate support, you’ll feel fully aligned + [in tune] with the biz + brand you create with my coaching guidance.
More importantly, you'll be supported in your work, validated in your feelings, and stronger through the process.
The Hustle Alignment Collection is for you if:
You're a fitness instructor, personal trainer, coach, or wellness professional on a mission to create more than just a workout for your clients.
You want to build a brand that inspires and influences others rather than feeds off peoples' insecurities and fears.
You crave to create a deeper connection with your clients, yourself, and a genuine, engaged audience.
You have the ambition to work towards a career that will provide guidance for others while you generate income for yourself.
You're down to do the work, put your heart (and sweat) into it, and expand your FitBitz knowledge even greater than you already know about an industry that is ever- evolving.
But right now, it's kind of like...
You feel that everyone on Instagram has a developed brand, a billion clients, and you're over here like, "Where the F do I even start?"
You can create a kick-ass sweat sesh on paper but when it comes time to put your clients through it, you freeze up with fear they won't think it's 'hard enough.'
You're running around to 16 different places every day yet you still feel like you aren't going anywhere.
Your 'hustle' has turned into 5 cups of coffee, bags under your eyeballs, lack of your own motivation to work out, and quite frankly, a little bit of resentment towards your clients (for no reason).
Your sessions are scattered throughout the day which means your schedule (and sanity) falls under the same vibe.
You feel like no one's going to pay you THAT much money for a session.
One month you're making it rain at Friday Happy Hour and the next, you can't even afford to buy a $2 umbrella at the corner store.
You have zero idea of how to price your services and the sales part of the job makes you feel skeezy.
You post on Instagram (duh, everyone does), but you feel like you're not getting any genuine, authentic connection from potential clients.
You have a bunch of clients, your biz is 'running,' and your branding feels like it's doing what it's supposed to do, but you still feel misaligned and kind of chaotic.
You can't remember the last time you had a day off, a full nights sleep, or were able to have a DAY with your friends without checking your email 100 times.
You're almost positive everyone has their shit together better than you do.
You feel super repetitive, kinda basic, and uncreative in your workouts, marketing, and social media presence.
Sometimes you think your lack of motivation comes from constantly trying to inspire others.
You know you're already good at training people, what's the point of trying to launch a new project?
You're sick of seeing other FitBiz's come out with new ideas that you've thought about, but really, you're just pissed at yourself for not doing it in general.
You're not the best at holding yourself accountable to get anything other than the day to day done.
You need some guidance, you'd love another set of eyes, and honestly, you'd really love a hype woman to let you know that all the work you're doing is going to be worth it.
You wanna get away from:
A split up, scattered schedule.
Feeling burnt the F out from lack of sleep, motivation, and always being reachable.
Not doing the thing you say you wanna do because you're overwhelmed with everything else going on or you're on information overload on how to go about it.
So you can:
Have some intentional structure to your days.
Stop worrying about if you'll be able to pay your rent on time, buy yourself a pair of lululemon leggings without feeling bad, and not get nervous when it's time for a client to pay.
Get some actual sleep, feel like you have energy, and turn off at a certain time every day.
Confidently do the thing, enjoy creating it, and know that your dream client will love it.
But how am I supposed to know if I really *need* coaching?
The most common questions you ask yourself are:
- "WTF am I doing?"
- "When can I take a nap?"
- "Will I ever actually get a client of my own?"
- "Does the algorithm really mean anything?"
- "What happens if it doesn't work out?"
-" Wait, I need an email list? Doesn't my dog count as a contact?"
- "Why the F didn't I launch that program first? *throws phone out the window*
- "If I nap now, I'll have time to write an Instagram post later, right"
- "Why do I feel like I have zero creativity?"
- "Who's brain can I pick to get a second opinion about this color scheme?"
- "Isn't there someone who can hold me to responsible for getting my shit done?"
When you REALLY wanna be saying...
"I F-ing got this because I'm finally getting a full nights sleep, my clients are crushing it, the new program I launched is doing well, my Instagram feels cohesive with the brand I've created, my email list is growing with more than my dog's fake email, and I'm doing this thing called FitBiz."
Each offering will include:
An in-depth, deep-dive, onboarding questionnaire.
1 on 1 - 75-minute phone calls each month as well as 30-minute weekly chat check-ins via Zoom + Google forms.
Unlimited access to me via text and email during 'conversation hours'.
Lifetime access to workbooks, guidelines, + resources.
A foundational structured guideline for goal-driven work based of your goals.
My unlimited hype woman guidance, no bullshit feedback, and wholehearted support throughout the 3 months.
Lets do the damn thing, boo.
Erin, Personal Trainer and creator of
Vanessa literally walks you step by step through it, has an answer to every question, videos, is organized AF, available to chat, edit content and gets you to create content for your brand, website etc. She gets you to hone in on who you are, the audience you want to attract, how you want to show up for people, all while staying authentic to you. She pushed me through fears and got me to see past my own roadblocks. She is powerful, understanding, and most importantly practices what she preaches.
Rebecca, Wellness Coach and creator of The You Project
Vanessa helped me completely re-brand my business complete with a name change and an entirely new website. After working with her, I was left with a business I felt exponentially more connected to because it finally felt like me. She helped me build the confidence to shift my focus from selling a service to selling myself.
Christina, Coach and Owner of Iron Pheonix Strength Club
Working with Vanessa felt like I was grabbing coffee with a friend who knew her shit. I've had business strategy sessions with multiple people in the past, but they were stuffy, boring, and inauthentic. I needed a space where I could vent and then circle back to the drawing board with a fresh new perspective without being told I needed a million fancy bells and whistles. V's the real deal. In a world full of people hiding behind smoke and mirrors, working with Vanessa was refreshing AF.